Dragons Den: The Official Game
Update - May 2011

2waytraffic, a global leader in the development, distribution and brand management of light entertainment, and DR Studios, an independent developer specializing in simulation entertainment experiences, have today released the first update for Dragons’ Den The Official Game, based on the hit reality TV show across Apple’s iPhone, iPad and iPod Touch devices.

Addressing directly the feedback received from players of Dragons’ Den The Official Game since its release, the update increases the length of each game from three inventions per round to five which not only adds an additional layer of strategy, but also more accurately reflects the average number of inventions featured in each episode of the television show. Also implemented in the update is a ‘Retire or Continue’ button at the end of every round, thus allowing gamers continuous play.

Dragons’ Den The Official Game is available internationally in the Apple App Store priced at $1.99/€1.99/£1.79 on iPhone and iPod Touch, and $2.99/€2.99/£2.79 on iPad.