These Are the Dragons; five of the most enterprising and wealthiest business people - ready to make or break the dreams of dozens of budding entrepreneurs. Are you ready to step into their shoes and outdo your rivals?

The people's investor and an expert in retail and services. Offers to add real value to real businesses. A true people person, humble investor and mentor she's always very polite and explains why she is backing out.

The visionary and an expert in telecoms, media, leisure and publishing. Invests for interest and pleasure as well as money. A true hard worker and genuine high achiever, this Dragon tells it as he sees it.

The retail expert who has a vested interest in failing businesses. Spontaneous and enthusiastic, this Dragon is the master of the one-liner and has no problem in mocking the contestants.

The marketeer and highly logical investor. Only invests in what she understands and believes will make money. A no-nonsense and fierce Dragon who isn't afraid to tell it like it is.

The genuine self-made man and rock star of the business world. This Dragon is a hard working man who has done it for himself and expects the same from others.